stila cosmetic
By Wikipedia
Stila is a makeup brand that sells in specialty and department stores in about 13 countries, as well as in select travel retail outlets worldwide. In the United States, Stila had been carried in stores including Nordstrom, Saks Fifth Avenue, Barneys New York,Bloomingdale's, and Sephora, as well as three dedicated boutiques in California. Estee Lauder bought Stila in 1999 and sold it to Sun Capital Partners, Inc in the spring of 2006. As a result of the new ownership, the brand had become a standard at Sephora and is also sold on its Web site, but it has been pulled from most of its brick-and-mortar retail outlets, including Nordstrom. Upon it's sale to Sun Capital Partners, Inc the three dedicated boutiques were closed (the locations seem to belong to Estee Lauder as they were replaced with boutiques for other Estee Lauder brands.
The brand's name, pronounced STEE-la, was derived from the Italian word "stilare," which can mean "to pen." Recently, the website has said the word "Stila" is a feminine twist on the word "style."
The brand's image is youthful, whimisical and witty, with marketing, advertising and the Web site featuring illustrations by Caitlin Dinkins. Instead of models or celebrities, the trademark "Stila Girl" illustrations are used as the company's "face". Many products are packaged in recyclable and biodegradable paperboard.
Popular products include individually sold eyeshadow pans, known among aficionados for their blendability, "lip glaze", a lip gloss in a twist-up brush available in flavored shades such as watermelon, grapefruit, and apricot, and convertible colors, which is a cream product for use on cheeks and lips. Stila products are very popular for young teens as well as adults, as they can be used very
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lightly for a more natural look, but are easy to manipulate for stronger and more dramatic effects.
Stila's easy to use, multi-tasking formulas, fashion forward colours, and stylish packaging, have cemented their place on the must have of trendy fashionistas and those constantly on the go. Able to up a girl's 'it'-factor to new heights, Stila has graced the covers of Vanity Fair, InStyle, Elle, Marie Claire and Glamour magazines,and made the stars of Natalie Portman and Cate Blanchett shine on the red carpet.
Stila generally releases four seasonal collections (spring, summer, fall, and winter) in addition to a variety of promotional items from time to time (Breast Cancer Awareness, various movies like Legally Blonde and Vanity Fair, etc).
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