Iman Cosmetics

Iman cosmetics is more than just a line of makeup products, it a beauty philosophy. Skin products that are designed for women of all colors, with a focus on natural hues. Iman, which means magnet in Spanish, has created a concept of whole beauty from the inside out.

About Iman the Woman

A stunning fashion model, Iman, started out thinking she was unattractive as a young girl. In her native country of Somalia, she was consistently teased about her long neck. It wasn’t until she came to the United State to model, that she discovered her unique neck was actually what made her beautiful. In her opinion, exotic sells and every woman should enhance her own distinctive individuality.

From her book, “The Beauty of Color,” Iman shares her favorite makeup products:

History of the Company

In 1975, when Iman arrived in the United States from Africa to model, she was discouraged by the makeup application on her exotic skin. Determined to find a better way, she learned from the artists on the photo shoots and began to apply her own makeup. By mixing and creating her own products, she was able to individualize her makeup routine to match her unique colors and skin tones.

Through this discovery, she started to see the need for cosmetics geared toward more global women. In 1994, she launched Iman Cosmetics, skin care and makeup for skin of color. Her goal was to celebrate the diversity of skin color and ethnicity. The international line has been successful with both professional and everyday women: empowering women of all colors to look and feel great.

Iman Cosmetics Product Advice

Power Tools

The most important first step in accurate makeup application is the correct makeup tools. Based on Iman’s advice, the following are your basic necessities:

• Large Brushes – powder and blush.
• Sponges
• Detailed Brushes – foundation, smudge, shadow, brow, liner and lip.
• Eyelash Separator Comb

Foundation

In the Iman philosophy, foundation is the key component of all makeup. For women of color, it is essential to uncover the perfect match to accurately reflect her ethnicity. At Iman Cosmetics, they offer a wide range of foundation styles and colors.

• Stick or creams to hide imperfections.
• Full coverage liquid to hide overall discolorations.
• Sheer foundation and tinted moisturizer for a polished look on already good skin.

Special Tip: Some darker skin types need more than one color of foundation as their natural skin tone tends to lighten closer to the center of her face.

Powder

The powders found at Iman focus on the need for women of color to use makeup with yellow undertones. Always apply powder lightly and sparingly.

While this may surprise some, bronzers are also available. For darker skins they can bring out a rosy glow, simply apply after powder to enable the color to be more prominent on the face.

Eye Shadow

Iman Cosmetics line of luxury eye shadows

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is silky and long lasting. Depending on your mood or image there are a variety of options:

• Sheer for subtle color.
• Shimmer for a playful look.
• Cream for easy finger application.
• Opaque mattes for stronger evening looks.

Lipstick

In the words of Iman, lipstick application should be a sensual experience. Her lipstick line offers a variety of colors and textures for the ethnic beauty. When selecting lip color, her advice is:

• Matte Lipstick is the longest lasting type for a basic look, but avoid on over-dry lips.
• Sheer Lipsticks are a more casual look and offer some basic moisturizing benefit.
• Lip Color Stain goes on lighter than it appears in the package, but offers a major commitment as the shade lasts a long time.
• Lip Gloss plumps and shines up the lips.

Where to Buy Iman Cosmetics

Check out www.imancosmetics.com for more information on her makeup philosophy. On the site there is a find a store option to search for local retailers that carry Iman Cosmetics.

Walgreens.com also offers a special Iman Store for online purchase.